Harvard Business Review has a recent article on “innoganda”—innovation propaganda describing an effort that had little hope of driving any material impact. It seems that many companies, pressed by competition, develop a sort of sexual ornamentation like a peacock tail. It would be a relatively cheaper way to raise morale and attract younger employees, than a true strategic innovation effort.
In this infographic, CB insights makes fun of what they call the corporate innovation theatre. It gives me the heebie-jeebies, if you know what I mean.
[…] do we prefer stability? By the way, Mokyr’s theory can also be easily applied to understand corporate innovation… And if you look around, how many “learned” people can you see crying that all […]