Innovation Theater

corp_innov_theater_final-4

Harvard Business Review has a recent article on “innoganda”—innovation propaganda describing an effort that had little hope of driving any material impact. It seems that many companies, pressed by competition, develop a sort of sexual ornamentation like a peacock tail. It would be a relatively cheaper way to raise morale and attract younger employees, than a true strategic innovation effort.

In this infographic, CB insights makes fun of what they call the corporate innovation theatre. It gives me the heebie-jeebies, if you know what I mean.

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