How Innovation Happens

Disney's_MagicBand-2Great story by @AustinCarr for Fast Company. It is the story of how Disney pushed a massive project to reinvent the experience at Disney parksthrough a difficult and risky journey; a story involving corporate politics, personal feuds, and turf wars. It is a story about how real innovation happens:

Innovation is messy. Anytime you read yet another squeaky-clean founder’s myth in the self-aggrandizing startup world, look to our story tomorrow as a testament of how real innovation happens. (“Get Ready For The Real Story Behind Disney’s $1 Billion Attempt To Reinvent Its Iconic Theme Park”)


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